Internet Marketing also known as Online Marketing is becoming an increasingly important part of any firm's marketing mix as more and more retail and wholesale customers make a steady transaction to the Internet as a source of product or service knowledge or acquisition.
Internet Marketing Objectives:
Communicate a company's message about your firm, your products or your services online.
Conduct Research as to the nature of existing as well as potential customers in areas such as demographics, preferences and needs.
Sell goods, services, or advertising space over the Internet.
Key areas of success of an Intenet marketing Strategy include:
Setting up a website With the idea of conveying a company's message, the use of text, images, audio and video elements are tools used to feature to potential customers, the benefits of your products and services that you offer. Typically the website inclides the ability to capture leads from potential customers or make direct sales. Websites represent the online version of a brochure or mail catalog and they are a great way to establish your Business Idenyity
Search Engine Marketing (SEM) Consists of marketing a website online via search engines, by improving natural rankings (organic) thorugh Search Engine Optimization, buying pay-per-click ads o purchasing pay-for-inclusion (PFI) listings in website directories, which is the offline equivalent to offline yellow page listings.
Email Marketing A very useful tool primarily used to distribute information about a product or service or for soliciting feedback from customers through email. The methods that are used include regular distribution of of newsletters or mass mailing of offers related to the company offerings. It is the online equivalent of direct mail marketing.
Banner Advertising It is the placement of ads on a website for a fee. Similar to the placement of ads in newspapers and magazines.
Online Press Releases. Consists of placing bewsworthy stories about a company, its physical address, website, its people and/or products and services with an online wire service.
Blog Marketing It is an electronic log for posting comments, expressing opinions or making announcements in a discussion forum and it is accomplished using your own blog to post information or other blogs related to your products or services.
Article Marketing Consists of writing articles related to your business and havign them published either online or on syndicatd article sites. These articles tend to be republished by different sources as long as all of the links in the articles are preserved. Article maketing can produce a substantial boost to your website particularly by syndication of articles.
